Academic Area:
  • Bachelor of Management, Universitas Katolik Parahyangan
  • Master of Management Science, Institut Teknologi Bandung
Academic Area:
  • Operation Management
Interest Group: Business Innovation and Development

trishasaraswati@telkomuniversity.ac.id
google scholar
personal website

 

[tabby title=”Profile”] Trisha Gilang saraswati is a lecturer and researcher. She has 3 years’ experience in teaching and 5 years of research experience on operation management. Her main research interests include operational and performance management in public and health services. She is currently working as a faculty member in Business Administration Study Program, Communication and Business Faculty, Telkom University. [tabby title=”Teaching”]

  • Personal Branding
  • Business Operation

[tabby title=”Research”]

Research

Supervising Student’s Research

2016

  • Analisis Sistem Antrian Kantor Imigrasi Kelas I Bandung Menggunakan Model M/M/S (Studi Pada Pemohon Walk-in dan Online Kantor Imigrasi Kelas I Bandung)
  • Pengaruh Servicescape Terhadap Minat Beli Ulang Verde Resto and Lounge Bandung
  • Pengaruh Foreign Branding Terhadap Perceived Quality dan Minat Beli Pada Sour Sally Bandung
  • Pengaruh Brand Image Terhadap Proses Keputusan Pembelian Di The Body Shop ( Konsumen Di Counter Mall Paris Van Java Bandung )
  • Analisis pengendalian persediaan bahan baku tepung terigu, gula pasir dan telur dengan menggunakan metode economic order quantity (EOQ) pada CV. Vannisa 2014

2015

  • Pengaruh Word of Mouth Terhadap Keputusan Pembelian Pada Cafe Roti Gempol dan Kopi Anjis
  • Pengaruh Emosi Positif, Keterlibatan Pada fashion, Kecenderungan Konsumsi Secara Hedonis Terhadap Perilaku Pembelian Impulsif Pada Konsumen Brand Fashion Nike. (Studi Pada Pengunjung Nike Store Di Bandung)
  • Pengaruh Bauran Pemasaran Terhadap Proses Keputusan Menginap di Imah Seniman Resort Dan Villa
  • Peningkatan Kualitas Pelayanan Smartfren Mobile Broadband Dengan Menggunakan Metode Quality Function Deployment (Qfd) (Studi Pada Pt. Smartfren Telecom, Kota Bandung)
  • Pengaruh Store Atmosphere Terhadap Proses Keputusan Pembelian Konsumen Pada Roemah Kopi Bandung
  • Pengaruh Bauran Pemasaran Terhadap Keputusan Wisatawan Untuk Menginap di Imah Seniman Resort Dan Villa

2014

  • Pengaruh Celebrity Endorser Valentino Rossi Terhadap Brand Image Sepeda Motor Yamaha (Studi Pada Mahasiswa Fakultas Komunikasi dan Bisnis, Universitas Telkom)
  • Pengaruh Diferensiasi Produk terhadap Keputusan Pembelian Konsumen pada Produk Rexona Studi pada Mahasiswa Pengguna Deodorant Rexona di Fakultas Komunikasi dan Bisnis, Universitas Telkom

[tabby title=”Publication”]

Journal

  • Driving factors of consumer to purchase furniture online on IKEA Indonesia website.
    Jurnal Sekretaris dan Administrasi Bisnis 2 (1), 19-28
    2018
  • Simulation Model for Evaluating Intensive Care Unit Capacity
    Actual Problem of Economics, National Academy of Management
    2016
  • Model Gravitasi Sebagai Alat Evaluasi dan Penentuan Lokasi Gudang pada Bisnis Ritel
    Business Jurnal (Jurnal Bisnis dan Sosial) Vol 1, No.2, April 2015
    2015

 

Proceeding

  • Analysis of customer satisfaction as an intervening variable on the effect of retail service quality on customer loyalty at Uniqlo Indonesia
    Managing Learning Organization in Industry 4.0: Proceedings of the International Seminar and Conference on Learning Organization (ISCLO 2019), Bandung, Indonesia, October 9-10,
    2019
  • Evaluating IKEA’s Online Personal Shopper Services Using Importance Performance Analysis
    1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
    2019
  • Queuing Management and Evaluation of Standard Operating Procedures for Hospital Mental Health Polyclinics
    1st International Conference on Economics, Business, Entrepreneurship, and Finance (ICEBEF 2018)
    2019
  • Indonesia Consumer’s Purchase Decisions and Private Label Brands: Study of Superindo Retailer
    Proceeding Book of The 3rd International Conference on Science, Technology, and Humanity
    2017
  • Incorporating Word of Mouth Effect on Customers Purchasing Decision in Small Business
    2th Global Trends In Academic Research – International Conference
    2015
  • Marketing Mix in Higher Education Services: The Standpoint of the Decision Process in Choosing a College
    Proceeding of BESSH-2015 “International Conference on “Business Economics, Social Science & Humanities” (BESSH-2015), Jakarta
    2015
  • Company Raw Materials Procurement and Inventory Control in Viewpoint Using the EOQ
    Proceeding of International Conference on Emerging Trends in Academic Research (ETAR 25-26 November 2015), Bali, Indonesia
    2014
  • Business Development Impact: the Case of Multipurpose Cooperative Business
    Book of Conference Procceeding GTAR 2014 ( heading to ) ISBN : 978-969-9347-15-3 (2014)
    2014

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