Business Analytics: Telkom University Business Administration Students Face the Digital World of Work
The ability to manage and analyze data is essential in an increasingly competitive and technology-driven business world. To make decisions, companies can no longer rely on intuition. This is where business analytics serves as a strategic compass that helps businesses make better decisions. It is a systematic process of collecting, processing, and analyzing data to find patterns and insights that can aid decision-making. This capability is critical to achieving productivity and competitive advantage in business administration, especially in the age of technology.
The Role of Business Analytics in Business Administration
In the world of business administration, business analytics is increasingly important because it is able to solve various management problems in real-time. For example, data analysis can be used by companies to identify the source of problems in sales performance to find out whether the problem comes from marketing aspects, products, or consumer behavior trends. Students in Telkom University’s undergraduate Business Administration program gain an in-depth understanding of how to use business data to make effective, results-oriented decisions.
Variety of Analysis in Business Analytics
In business analysis, there are typically three approaches used: descriptive, predictive and prescriptive analysis. Descriptive analysis explains what has happened, such as monthly sales reports, and predictive analysis is used to predict what might happen in the future based on historical data, such as market demand predictions. While prescriptive analysis provides recommendations on what to do. To improve their analytical skills, Telkom University Business Administration students study these three approaches.
Integration of Business Analytics in Telkom University’s Undergraduate Business Administration Curriculum
Various courses in Telkom University’s S1 Business Administration Program include Business Analytics. This is part of the curriculum planning to meet industry 4.0 requirements. Business Data Analytics, Information Systems Management, E-Business Strategy, and Big Data Analytics are some of the featured courses that support this capability. In addition, students are given the opportunity to do hands-on practice with popular analytics software such as Tableau, Power BI, and Google Data Studio, as well as learn the basics of Python and R programming.
Application of Business Analytics in Industry
Business Analytics has become an important practice in many industries and not just an academic concept. Data analytics is used in the e-commerce industry to find out consumer shopping patterns, make product recommendations, and create competitive pricing strategies. On the other hand, in the financial industry, predictive analytics help analyze credit risk and spot potential fraud. Even in education, institutions like Telkom University use Business Analytics to evaluate how effective their curriculum is, track students’ academic performance, and improve their administrative services.
Software that Supports Business Analytics
Software mastery has become crucial for business analytics. Learning and industry tools include Microsoft Power BI for interactive data visualization, Tableau for visual data analysis, and Google Data Studio for data integration from multiple platforms. For small to medium-scale data analysis, advanced use of Excel remains relevant. In contrast, programming languages such as Python and R are increasingly being taught for machine learning and statistical analysis applications.
Business Analytics Implementation Challenges and How to Overcome Them
While business analytics is extremely beneficial, there are many problems when using it in schools and businesses. One of them is the lack of knowledge about data among students or employees. In addition, there are obstacles related to data system integration and the high cost of technology implementation. To overcome this, Telkom University’s Bachelor of Business Administration made a plan by offering training, workshops, and access to various digital resources. This will allow students to learn analytics from a young age. One way to effectively adopt technology is by working with industry.
Advantages of Business Administration Graduates who Master Business Analytics
Graduates of Telkom University’s Bachelor of Business Administration program who are proficient in Business Analytics will be highly sought after in the workplace. Not only do they have knowledge of administration and management, but they also have the ability to analyze data to help them make strategic decisions. This opens up many career opportunities, from business analysts, data analysts, market research analysts, to strategic positions in consulting and management. Both large companies, startups, and government agencies will be looking for graduates with business analytics skills amidst the increasing need for a data-driven workforce.
Conclusion: It’s Time to Become a Data-Driven Business Administration Expert
Business analytics is now an essential component of contemporary business strategy. The ability to analyze and utilize data is now a must in business administration. Telkom University’s S1 Business Administration program is designed to provide these skills to the younger generation. It’s time to start with Telkom University if you want to be part of the digital change in the business world.
Reference:
Provost, F., & Fawcett, T. (2013). Data Science for Business. O’Reilly Media.
Davenport, T. H., & Harris, J. G. (2007). Competing on Analytics: The New Science of Winning. Harvard Business Press.
Telkom University Official Website: https://telkomuniversity.ac.id
IBM. (2023). What is Business Analytics? Retrieved from https://www.ibm.com/analytics/business-analytics
Tags : S1 Administrasi Bisnis | Administrasi Bisnis | S1 Administrasi Bisnis Telkom University
