Pendidikan

  • Sarjana Teknik dan Manajemen Industri, Universitas Pasundan
  • Magister Manajemen, Sekolah Tinggi Manajemen Bandung
  • Doktor Manajemen Pendidikan, Universitas Pendidikan Indonesia

Area Akademik:

  • Consumer Behavior
  • Selling Management
  • Retail Management
  • Marketing Management
  • Competitive Intelligence

Kelompok keahlian:
Entrepreneurship

imanhasbi@telkomuniversity.ac.id
google scholar
Personal website

[tabby title=”Profil”]

Imanuddin Hasbi, was born in Bandung, August 29, 1969. The subjects he teaches are consumer behavior, selling management, retail management, marketing management, and competitive intelligence. He studies Industrial and Management Engineering at Pasundan University (Undergraduate, 1995), management at Bandung Management College (Master degree, 1998), and Educational Administration/Management at Indonesia University of Education (doctoral degree, 2016)

[tabby title=”Pengajaran”]

  • Perilaku Konsumen
  • Kewirausahaan
  • Kewirausahaan Lanjut
  • Riset Pemasaran

[tabby title=”Penelitian”]

Penelitian Unggulan

 

Pembimbingan Tugas Akhir Mahasiswa

2017

  • Pengaruh Citra Merek Terhadap Proses Keputusan Pembelian (Studi Pada Pengguna Kartu XL di Telkom University Bandung)
  • Pengaruh Program Telkomsel POIN Sebagai Pelaksanaan Customer Relationship Management Terhadap Loyalitas Pelanggan Telkomsel di Kota Bandung

2016

  • Pengaruh Citra Merek Terhadap Proses Keputusan Pembelian (Studi Pada Pengguna Kartu XL di Telkom University Bandung)
  • Pengaruh Program Telkomsel POIN Sebagai Pelaksanaan Customer Relationship Management Terhadap Loyalitas Pelanggan Telkomsel di Kota Bandung

2015

  • Pengaruh Gaya Hidup Terhadap Proses Keputusan Pembelian Produk Revlon (Studi Pada Remaja Perempuan Kota Bogor)

2014

  • Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Produk Jilbab Cantiqu Di Pasar Baru Bandung
  • Pengaruh Atribut Produk Terhadap Keputusan Pembelian Produk Garucci Shoes

[tabby title=”Publikasi”]

Jurnal

  • Strategi CRM di Perguruan Tinggi
    Business Jurnal (Jurnal Bisnis dan sosial) Vol 1, No.1, April 2014
    2014

Prosiding

  • Marketing Management In Higher Education
    6th International Conference on Educational, Management, Administration and Leadership (6th ICEMAL 2016)
    2016

[tabbyending]