Education:
- Bachelor of Commerce Administration, Universitas Padjajaran
- Master of Management, BSI
- Doctoral Program in Management UPI (Ongoing)
Academic Area:
- Retail Management
- Consumer Behavior
Kelompok keahlian:
Technology-Based Management
Budi Prasetiyo, S.Sos., M.M., serves as a faculty member in the Business Administration Program at Telkom University. With a professional background in the manufacturing and retail industries, he brings extensive industry experience to his academic role. His research primarily focuses on retail management, consumer behavior, and e-commerce. Beyond his responsibilities as an educator and researcher, Prasetiyo is deeply committed to sharing his expertise with micro, small, and medium enterprises (MSMEs) as well as cooperatives, fostering their growth and development through knowledge transfer and practical insights.
