Home » Dr. Asep Miftahuddin, S.Si., MAB.

Dr. Asep Miftahuddin, S.Si., MAB.

  • Sarjana Ilmu Komputer, Universitas Padjajaran
  • Magister Administrasi Bisnis, STIA-LAN Bandung
  • Doktor Administrasi Bisnis, Universitas Padjajaran
Area Akademik:
  • Busines Administration
  • Business model development
  • Data analytics
  • Tourism.
Kelompok keahlian:
Business and Organization Sustainability

[tabby title=”Profil”]

Asep was born in Tasikmalaya, July 8, 1982. he has expertise covering Busines Administration, Business model development, data analytics and tourism.

At first he studied at Padjajaran University in computer Science (2006). After that, Asep continued studies at STIA-LAN Bandung (Business Administration, 2010) and the doctoral programs was achieved from Padjajaran University (2021) in the field of Business Administration.

[tabby title=”Pengajaran”]

  • Pengantar Administrasi Bisnis
  • Strategi dan Kebijakan Bisnis

[tabby title=”Penelitian”]

Topik Penelitian Unggulan

  1. Public Discussion Analysis On #Metaverseindonesia Using Social Network Analysis (SNA)
  2. Urban Tourism Destination Image Perception Based on Social Network Analysis: The Example of the tourist sites in Indonesian
  3. Hashtags, Influencer and Digital Movement of Opinion Mobilization Halal Industry: A Social Network Analysis (SNA Study)

Pembimbingan Tugas Akhir Mahasiswa


[tabby title=”Publikasi”]


  • City branding : upaya meningkatkan geliat pariwisata di Indonesia
    ITB Press, 2020
    ISBN: 9786232970267


  • Riau Malay food culture in Pekanbaru, Riau Indonesia: commodification,authenticity, and sustainability in a global business era (Annisa Mardatillah*,Sam’un Jaja Raharja,Bambang Hermanto and Tety HerawatyAcknowledgements
    Thank you for Mr. Asep Miftahuddin ( Journal of EthnicFoods Scopus Q1 Publish 2019)
  • Attractiveness on Tourism using Rasch Model Approach Asep Miftahuddin,Bambang Hermanto, Sam’un Jaja Raharja, Arianis Chan ( International Journalof Supply Chain Management (IJSCM) (Scopus Q3 Publis 2019)
  • Entrepreneurial Orientation in Micro and Small Enterprises of Traditional FoodCenters in Bandung, West Java (Margo Purnomo, Erwin Permana, AchsanulQosasi, Asep Miftahuddin, Achmad Fajri Febrian (Binus Business Review SINTA 2 2019)
  • City Branding And Its Variables: The Evidence From Indonesia (Asep Miftahuddin, Bambang Hermanto, Samun Jaja Raharja, Arianis Chan (GeoJournal of Tourism and Geosites) (Scopus Q2 Publish 2021)
  • An Integrative Model Of Cognitive Image And Brand Equity (Arianis Chan, Dadan Suryadipura, Nenden Kostini, Asep Miftahuddin (GeoJournal of Tourism and Geosites) (Scopus Q2 Publish 2021)
  • Tourism Experience In Indonesia: A New Approach Using The Rasch Model Scale (Bambang Hermanto, Asep Miftahuddin) (GeoJournal of Tourism and Geosites) (Scopus Q2 Publish 2021)



  • A Rasch analysis of the Entrepreneurship education and students of thecreative economy in Indonesia (Denada L Gaol, Erna Maulina Asep Miftahuddin,Dindin Syafarudin Prosiding WESTECH EAI 2019)
  • The Impact Of Information Technology Capability to A Company Agility ErwinPermana, Erna Maulina, Margo Purnomo, Asep Miftahuddin ProsidingWESTECH EAI 2019)
  • The Importance of Characteristic Partnership as A Sustainable CompetitiveAdvantage: A Perspective Review Annisa Mardatillah, Samun Jaja Raharja,Bambang Hermanto, Asep Miftahuddin Prosiding WESTECH EAI 2019)
  • Brand Personality Higher Education Using Rasch Model Approach Arianis Chan,Tetty Herawaty, Dadan Suryadipura, Asep Miftahuddin Atlantis Press (Web ofScience 2019)
  • A Systematic mapping study on competitive advantage for Micro, Small andMedium Enterprises Erna Maulina, Asep Miftahuddin, Denada L Gaol, MuhamadMutofid Prosiding WESTECH EAI 2019)