Education:

  • Bachelor of Management, Universitas Katolik Parahyangan
  • Master of Management Science, Institut Teknologi Bandung

Academic Area:

Research Group:
Entrepreneurship

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Profile

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  • Family Business Strategy
  • Organizational Behavior

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Current Research

Supervising Student’s Research

2015

  • Perancangan Model Bisnis Restoran Tukang Sop Dengan Tools Bisnis Model Kanvas
    The Influence of In-Store Stimuli On Impulsive Buying in MOR Store Sunda Street Bandung
  • Pengaruh Lingkungan Kerja Terhadap Motivasi Kerja Karyawan RBS 4X4 Off Road Bandung
  • Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian Laptop Merek Acer ( Studi Pada Mahasiswa Telkom University)
  • Pengaruh Bauran Pemasaran Produk Terhadap Keputusan Pembelian Smartphone Samsung Android

2014

  • Pengaruh Bauran Pemasaran Jasa Terhadap Proses Keputusan Pembelian Pada Produk Operator Seluler IM3

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Journal

  • Determining the most effective promotion strategy for clothing company in Bandung, Indonesia
    Procedia Economics and Finance 4, 120-129
    2012

Proceeding

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