Home » Dr. Imanuddin Hasbi, S.T., M.M.

Dr. Imanuddin Hasbi, S.T., M.M.

Education:

  • Bachelor of Industrial Engineering and Management, Universitas Pasundan
  • Master of Management, Sekolah Tinggi Manajemen Bandung
  • Doctorate of Educational Management, Universitas Pendidikan Indonesia

Academic Area:

  • Consumer Behavior
  • Selling Management
  • Retail Management
  • Marketing Management
  • Competitive Intelligence

Interest Group:
Entrepreneurship

Profile

Imanuddin Hasbi, was born in Bandung, August 29, 1969. The subjects he teaches are consumer behavior, selling management, retail management, marketing management, and competitive intelligence. He studies Industrial and Management Engineering at Pasundan University (Undergraduate, 1995), management at Bandung Management College (Master degree, 1998), and Educational Administration/Management at Indonesia University of Education (doctoral degree, 2016)

Teaching

  • Consumer Behavior
  • Entrepreneurship
  • Advance Entrepreneurship
  • Marketing Research

Research

Current Research

 

Supervising Students’ Research

2017

  • Pengaruh Citra Merek Terhadap Proses Keputusan Pembelian (Studi Pada Pengguna Kartu XL di Telkom University Bandung)
  • Pengaruh Program Telkomsel POIN Sebagai Pelaksanaan Customer Relationship Management Terhadap Loyalitas Pelanggan Telkomsel di Kota Bandung

2016

  • Pengaruh Citra Merek Terhadap Proses Keputusan Pembelian (Studi Pada Pengguna Kartu XL di Telkom University Bandung)
  • Pengaruh Program Telkomsel POIN Sebagai Pelaksanaan Customer Relationship Management Terhadap Loyalitas Pelanggan Telkomsel di Kota Bandung

2015

  • Pengaruh Gaya Hidup Terhadap Proses Keputusan Pembelian Produk Revlon (Studi Pada Remaja Perempuan Kota Bogor)

2014

  • Pengaruh Bauran Promosi Terhadap Keputusan Pembelian Produk Jilbab Cantiqu Di Pasar Baru Bandung
  • Pengaruh Atribut Produk Terhadap Keputusan Pembelian Produk Garucci Shoes

Publication

Journal

  • Strategi CRM di Perguruan Tinggi
    Business Jurnal (Jurnal Bisnis dan sosial) Vol 1, No.1, April 2014
    2014

Proceeding

  • Marketing Management In Higher Education
    6th International Conference on Educational, Management, Administration and Leadership (6th ICEMAL 2016)
    2016